The 24/7 Solution:
Operations Academy
A Virtual Learning Intensive
You don't serve 1 million hours of care per year by accident. You do it with bulletproof systems.
While Emily Isbell wrote the blueprint in her #1 international best-seller, The 24/7 Solution, The 24/7 Solution: Operations Academy is where we build the engine for your agency. Hosted by Andrea Sussman, Home Care Operations Consultant, this virtual 6-session series bridges the gap between high-level strategy and daily operational execution.
Whether you are attending yourself or training your top operational leader, you will leave with a custom action plan including KPIs, financial frameworks, and management scorecards required to dominate your market.
You know your agency is the best choice for clients, but does your referral partner know? In this three-part series, 24/7 Solutions breaks down the high-performance sales architecture used by top-tier home care agencies. From mapping out your referral providers to mastering the 70/20/10 sales call and tracking the metrics that result in revenue, this virtual series provides the tools you need to transition from a passive sales person to a proactive sales leader.
Receive the recordings and resources from all 3 sessions:
Session 1: Mastering the Referral Map
Don’t waste your time chasing dead leads. In this session, we learn how to map out your local market, categorize providers into tiers, and identify referral providers who will sell for you. We’ll show you how to research a business’s specific pain points so you walk in as a problem-solver, not just another visitor or sales person.
Session 2: The Sales Process Blueprint
Are you selling with confidence? This session breaks down the mechanics of interactions with your referral providers, from customizing your recommendation to the final "ask." We’ll show you how to confidently ask for business and start selling the benefits that make you the first person a referral provider calls.
Session 3: Build Your Sales Infrastructure
How do you turn a referral provider into a champion for your agency? In this final session, we explore the transition from transactional visits to collaborative partnerships. We’ll discuss metrics that matter and how to nurture relationships so your pipeline is never empty.
Session 1: The Business Model & Sales Strategy
1:00 PM EDT/12:00 PM CDT, Wednesday, April 29
Most home care owners are great at care. The business side is where things get complicated. This session gives you the complete picture of how a home care agency actually works and how to build the referral relationships that keep it growing.
Session 2: The Money Reality
1:00 PM EDT/12:00 PM CDT, Wednesday, May 6
Do you know your real gross margin? Most owners don't and it's costing them. This session breaks down the true cost of care, how to set a pricing floor, and what your numbers are actually telling you about the health of your business.
Session 3: The Client Engine
1:00 PM EDT/12:00 PM CDT, Wednesday, May 13
Getting a call is just the beginning. This session covers everything from the intake call to the signed agreement to the QA visit that grows your hours and the Day 3 phone call that stops most of your first-month cancellations.
Session 4: The Caregiver Engine
1:00 PM EDT/12:00 PM CDT, Wednesday, April 29
Your caregivers are the business. How you recruit, hire, onboard, and retain them determines everything else. This session gives you a hiring system that moves fast, an onboarding process that actually works, and a retention strategy built on what caregivers say they really want from their employer.
Session 5: Operate to Run It
1:00 PM EDT/12:00 PM CDT, Wednesday, May 6
Scheduling, billing, KPIs. This is where it all comes together. You leave this session with a complete management scorecard, a weekly review system, and a clear picture of exactly where your business stands.
Session 6: Your Custom Action Plan — 1:1 with a 24/7 Solutions Coach
A private 60-minute strategy session where we review your real numbers, identify your biggest opportunities, and build your personalized 6-month action plan together. This is where everything you learned becomes a plan you can actually execute.
Meet Your Host: EMILY HARLAN
VP of Business Development, 24/7 Solutions
With over 20 years of experience, Emily Harlan is a premier expert in home care sales and business development. After starting as a caregiver at Home Instead, she quickly rose to a regional leadership role, overseeing marketing and sales for six territories across three states.
Emily is renowned for achieving elite milestones, including #1 market saturation and record-breaking revenue. A specialist in direct marketing and relationship management, she excels at turning referral providers into passionate advocates. Combining hands-on experience with high-level strategy, Emily delivers actionable results that drive excellence in the home care industry.
Frequently Asked Questions
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The 24/7 Sales Series is designed for home care agency owners, operational leads, and sales people.
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Yes. All sessions of The 24/7 Sales Series will be hosted virtually.
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Although we recommend attending The 24/7 Sales Series live, all sessions will be recorded and will be sent to paid registrants.
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Yes. Each session builds upon the previous session, so we recommend attending all 3 for maximum benefit. You can register for all 3 sessions at a discounted rate of $189, a savings of $78!
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Yes, if you register for all 3 sessions after any of the live session dates you will be sent recordings of the previous sessions.
You know your agency is the best choice for clients, but does your referral partner know? In this three-part series, 24/7 Solutions breaks down the high-performance sales architecture used by top-tier home care agencies. From mapping out your referral providers to mastering the 70/20/10 sales call and tracking the metrics that result in revenue, this virtual series provides the tools you need to transition from a passive sales person to a proactive sales leader.
Receive the recordings and resources from all 3 sessions:
Session 1: Mastering the Referral Map
Don’t waste your time chasing dead leads. In this session, we learn how to map out your local market, categorize providers into tiers, and identify referral providers who will sell for you. We’ll show you how to research a business’s specific pain points so you walk in as a problem-solver, not just another visitor or sales person.
Session 2: The Sales Process Blueprint
Are you selling with confidence? This session breaks down the mechanics of interactions with your referral providers, from customizing your recommendation to the final "ask." We’ll show you how to confidently ask for business and start selling the benefits that make you the first person a referral provider calls.
Session 3: Build Your Sales Infrastructure
How do you turn a referral provider into a champion for your agency? In this final session, we explore the transition from transactional visits to collaborative partnerships. We’ll discuss metrics that matter and how to nurture relationships so your pipeline is never empty.