The 24/7 Sales Series
You know your agency is the best choice for clients, but does your referral partner know? In this three-part series, 24/7 Solutions breaks down the high-performance sales architecture used by top-tier home care agencies. From mapping out your referral providers to mastering the 70/20/10 sales call and tracking the metrics that result in revenue, we are providing the tools you need to transition from a passive sales person to a proactive sales leader.
Session 1: Mastering the Referral Map
1:00 PM EDT/12:00 PM CDT, Wednesday, April 29
Don’t waste your time chasing dead leads. In this session, we learn how to map out your local market, categorize providers into tiers, and identify referral providers who will sell for you. We’ll show you how to research a business’s specific pain points so you walk in as a problem-solver, not just another visitor or sales person.
Session 2: The Sales Process Blueprint
1:00 PM EDT/12:00 PM CDT, Wednesday, May 6
Are you selling with confidence? This session breaks down the mechanics of interactions with your referral providers, from customizing your recommendation to the final "ask." We’ll show you how to confidently ask for business and start selling the benefits that make you the first person a referral provider calls.
Session 3: Build Your Sales Infrastructure
1:00 PM EDT/12:00 PM CDT, Wednesday, May 13
How do you turn a referral provider into a champion for your agency? In this final session, we explore the transition from transactional visits to collaborative partnerships. We’ll discuss metrics that matter and how to nurture relationships so your pipeline is never empty.
Meet Your Host: EMILY HARLAN
VP of Business Development, 24/7 Solutions
With over 20 years of experience, Emily Harlan is a premier expert in home care sales and business development. After starting as a caregiver at Home Instead, she quickly rose to a regional leadership role, overseeing marketing and sales for six territories across three states.
Emily is renowned for achieving elite milestones, including #1 market saturation and record-breaking revenue. A specialist in direct marketing and relationship management, she excels at turning referral providers into passionate advocates. Combining hands-on experience with high-level strategy, Emily delivers actionable results that drive excellence in the home care industry.
